Reps call when they can.Our agent calls every lead in minutes.
Aura SDR’s voice agent calls each lead minutes after it comes in, asks the qualification questions your team defined and books the meeting straight onto your rep’s calendar. The whole list, every day, without growing headcount.
Free · Keep your CRM · Privacy by default · 100% recorded and auditable
- New leads in the month1,000
- Pick up the call450
45% of leads
- Fit confirmed240
53% of those reached
- Meetings booked108
45% of qualified
Modeled to illustrate product mechanics, not an audited customer result. List, targeting and offer each move every one of these rates.
Built for teams that live on booked meetings:
Software & SaaS · Outbound agencies · Financial services · Education · Real estate
THE PROBLEM
Your lead generation works. The bottleneck is talking to them in time.
Between a lead coming in and someone calling, there’s a queue. The market measures that gap as speed-to-lead, and that is where the meeting gets lost. You can put a number on it. Below, with your own data.
Friday lead, Tuesday call
The lead asks for contact at peak interest and joins a queue that moves at office pace. By the time the call goes out, they’ve cooled off, or already talked to a competitor.
SDRs don’t scale with the list
Each rep makes a finite number of calls a day. The list grows with your ad spend, the team doesn’t. Triage happens by eye: the obvious leads get called, the rest just ages.
One “no answer” becomes never
Most leads get one or two attempts, at the same hour, and are written off. Not picking up at 11am on a Tuesday is not the same as not being interested.
When leads come in
When the team calls
Anything arriving outside that band waits for the next window. That’s why a Friday-afternoon lead only gets a call on Monday.
How many meetings does your lead queue let slip every month?
Adjust it with your own numbers. Same math we run in the X-Ray. Rougher here, and only over the leads you already generate today.
- Additional conversations per month
- 165
- In 12 months of changing nothing
- 731
Meetings your ad spend already paid to generate.
Find the real number with your funnel’s data, not ours.
Modeled-scenario estimate with illustrative factors. Not a promise of results. The Pipeline X-Ray replaces this math with a projection built from your funnel’s real data.
THE MECHANISM
First Conversation Engine: the layer that calls while the interest is fresh
The First Conversation Engine sits between lead arrival and your rep’s calendar. Every new lead (form, ad or list) gets its first call within minutes and the following attempts at varied hours, until the conversation happens. Three gears, one single call.
The queue
Nine hours on average before anyone calls. A Friday lead waits until Monday.
First Conversation Engine
Calls within minutes, qualifies on your criteria and keeps trying at different hours until the conversation happens.
A meeting on your rep’s calendar, with context
- 01
First call in minutes
The agent calls minutes after the lead comes in, with the context of what they asked for. No queue and no office hours: your peak lead hour stops being your peak waiting hour.
- 02
Qualification on your criteria
The agent asks the fit questions your team defined (size, urgency, budget, decision-maker), records the answers in the lead’s own words, and screens out what isn’t for you, on criteria. At the end of the month you are not left with the meetings alone: you are left with the reason behind every no across the whole list, not just the slice someone had time to call.
- 03
Booked meeting, with context
A slot closed while still on the call, the invite sent right away, and the rep briefed with the transcript: they stop dialling to find out whether there is interest at all and only walk into conversations where fit is already confirmed. The outcome lands in your CRM, including when it’s a no, with the reason.
See the cadence running on your criteria, in the free X-Ray.
THE STORY OF ONE OPERATION
A B2B operation and the leads that went cold in the queue
Before: the queue
2,000 new leads a month, from ads, forms and lawfully sourced lists. Four SDRs average 60 dials a day each. The first attempt goes out, on average, 9 hours after the lead comes in. A Friday-afternoon lead waits until Monday.
Triage happens by eye: the promising leads get called first, the rest gets one attempt, almost always during the same business hours. And the number the dashboard never shows is how many would have picked up if someone had called right away, or at 7pm.
- until the first attempt
- 9 hrs
- of leads pick up the call
- 22%
- cost per booked meeting
- $400
The turning point
The problem was never list quality. It was the clock. The leads enter the First Conversation Engine: a cadence from minute 5 to day 7, starting minutes after the click and ending with a meeting on the calendar or a close-out with a reason.
The contact cadence, from minute 5 to day 7
THE LEAD
Richard Alves
Fleet operation · 60 vehicles
- M+5
HubSpotThe lead lands and the cadence takes over on its own.
Demo request synced to the segment Aura watches. The record is claimed without anyone opening the CRM.
- source = web form
- interest = fleet management
- queue = 0
- M+5
Aura Agent
First call, five minutes after the click.
Inside the window where the request is still on the mind of whoever made it. The agent opens by saying it’s a virtual assistant and why it’s calling now.
- sla = 5 min ✓
- attempt = 1/5
- voice = virtual assistant
- H+3
Richard
Answered — but couldn’t talk.
Not answering isn’t a no, and putting it off isn’t either. The cadence reschedules itself instead of marking the attempt as lost.
“Interested, yes. But I’m driving right now, can you call me later?”
- outcome = call back
- objection = timing
- D+1
Aura Agent
New window, a different hour of the day.
Morning, lunch or after hours: the attempt changes its hour, not its tone. The hour your team never reaches is usually the one that picks up.
- window = 6–8pm
- attempt = 3/5
- D+3
Aura Agent
Qualified and booked on the call itself.
The fit questions your team wrote, one by one, and the calendar checked in real time — the slot closes before hanging up.
- fit = confirmed
- fleet = 60 vehicles
- tracking = spreadsheet
- D+7
Hand-off to your rep
Your rep opens the calendar already briefed.
Invite sent, qualification answers in the lead’s own words, hours attempted and the recording attached. The team joins the conversation, not the dialing.
- rep = Paul
- recording = available
- human ✓
Inside the minute-5 call
After: the same list, minus the queue
Current operation
- Time to first attempt
- 9 hrs
- Leads that pick up the call
- 22%
- Answered calls that book
- 18%
- Cost per booked meeting
- $400
With the First Conversation Engine
- Time to first attempt: 5 min−99%
- Leads that pick up the call: 45%+105%
- Answered calls that book: 24%+33%
- Cost per booked meeting: $115−71%
Scenario modeled on the 2,000-lead operation described above, to illustrate product mechanics. Not an audited customer result. In the X-Ray, we project these numbers with your funnel’s data.
And the four SDRs? None left. They stopped dialing blind and now take qualified conversations from the voice layer, transcript and context included: their day becomes preparing and running meetings, and the bigger lists nobody could reach finally enter the cadence.
That’s the projection the X-Ray delivers on your operation’s numbers, within 2 business days.
TRANSPARENCY
What Aura SDR doesn’t do, on purpose
In outbound, trust is built by what you refuse to do.
- —We don’t hide that it’s an AI. The agent identifies itself as a virtual assistant on every call.
- —We don’t push meetings onto leads without fit. An unqualified meeting burns your rep’s calendar, and the qualification criteria are yours, in writing.
- —We don’t persist with people who asked not to be contacted: opt-outs apply instantly and get logged.
- —We don’t replace your sales team. The layer does the first contact and the triage; the selling stays human.
- —We don’t ask you to switch CRMs or rebuild your process in order to test.
COMPLIANCE AND RESPECT
Good outbound plays by the rules, on 100% of calls
Every outbound call goes out in your brand’s name, and a pushy approach costs reputation, blocked numbers and complaints. An AI agent doesn’t have bad days: it follows the approved script on every call, honors every opt-out and documents every second.
- —Identifies itself as a virtual assistant and says on whose behalf it’s calling, right at the opening
- —Privacy by default: documented legal basis per list, encrypted data, use restricted to the sales purpose
- —Honors do-not-call lists and contact refusals instantly, with a record
- —Calls only within the hours and frequency you define: persistence is a configured rule, not a dialer’s judgment
- —Every call recorded and transcribed: you can audit any call made in your name, at any time
The policies above go into the pilot plan, in writing.
Agent policies
- Triggers whennew lead in the base, within 5 min
- Active windowminute 5 to day 7
- Allowed hours9am–8pm, Mon–Fri
- Attempts per leadmax 6 in the window
- Books a meetingonly with confirmed fit
- Escalate to a humanrequest, senior decision-maker, technical question
- Instant opt-outon
Native integrations with: Salesforce, HubSpot, GoHighLevel, Zendesk, Intercom, Google Calendar, Cal.com, WhatsApp, Twilio, Zapier.
WHERE IT PLUGS IN
It joins your process. It doesn’t ask for a new one.
The voice layer reads the lead where it already lands, writes the outcome back to the same place and books on the calendar your rep already uses. No CRM migration, no data move, no parallel process for the team to learn.
Don’t see yours? It also connects over webhook, and the setup is on us.
THE OFFER
The Pipeline X-Ray, free
Before any contract, you see in numbers, and hear live, how the leads that cool off in your queue today would behave inside the First Conversation Engine.
A map of your contact funnel
We run your operation’s numbers through our model (leads per month, time to first attempt, answer rate, meeting rate) and hand back where the meetings are being lost.
Live demo with your ICP
You listen to the agent calling a lead, in a scenario built with your product and your qualification questions. Three minutes of listening beat any slide.
Pilot-ready cadence and script
A drafted minute-5→day-7 cadence, a qualification script on your criteria and hand-off rules, ready for your team’s sign-off.
A written Prove-It Pilot plan
Success criteria, duration and exit terms defined before any contract.
FREE. Your investment: 30 minutes and your funnel’s numbers.
Free · Keep your CRM
The Prove-It Pilot: our commitment
Every day in the queue is a day your leads take the call from whoever dialed first. The media that generated them is already paid for; the meeting hasn’t happened yet.
PIPELINE X-RAY
Get your Pipeline X-Ray
Two quick steps. Within 2 business days you get your projection and schedule the live demo.
What happens next
- 1.We receive your funnel’s numbers
- 2.Within 2 business days: projection + live demo
- 3.You leave with the minute-5→day-7 cadence, qualification script and a written pilot plan
Privacy · Auditable · Encrypted
Prove-It Pilot: written success criteria, no CRM migration.